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NAD Offers Complex And Fast Tracks: Not All Advertising Claim Reviews Are Alike

Industry Self-Regulation Group Responds To Advertisers’ Suggestions

 
• By Eileen Francis

NAD will assign three attorneys at the beginning of each Complex Track review instead of one, director Laura Brett said in a recent interview. The industry self-regulation group also recently launched its Fast-Track program for more simple ad claim challenges that rarely have been made.

NAD Complex Track

The National Advertising Division recently launched it Complex Track program to increase transparency and provide clear timelines for its industry self-regulation reviews of complicated ad claims.

Most reviews of ad claims by staff attorneys for the BBB National Programs Inc. investigative arm, typically around 150 a year, can be completed in four to six months

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