NAD Offers Complex And Fast Tracks: Not All Advertising Claim Reviews Are Alike

Industry Self-Regulation Group Responds To Advertisers’ Suggestions

NAD will assign three attorneys at the beginning of each Complex Track review instead of one, director Laura Brett said in a recent interview. The industry self-regulation group also recently launched its Fast-Track program for more simple ad claim challenges that rarely have been made.

The National Advertising Division recently launched it Complex Track program to increase transparency and provide clear timelines for its industry self-regulation reviews of complicated ad claims.

Most reviews of ad claims by staff attorneys for the BBB National Programs Inc. investigative arm, typically around 150 a year, can be completed in four to six months

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

Start your 7-day free trial
Explore trusted news, analysis, and insights
Access comprehensive global coverage
Enjoy instant access – no credit card required

Start Free Trial

Already a subscriber?

Haleon Utilizing AI To Develop Natural CHC Products

09 May 2025

• By Tom Gallen

Haleon is partnering with San Francisco's Brightseed to utilize its AI technology to identify bioactive compounds in plants for use in consumer health products.

Haleon Targets Low Income Households In Push To Reach 1bn More Consumers

07 May 2025

• By Tom Gallen

Haleon wants to reach one billion more consumers by 2030 and plans to do this by tailoring products to those outside the highest income bracket. The UK-based firm's five-year growth plan will also see it generate £0.8bn in productivity savings.

Supplementation Unlikely To Help With Hereditary Hair Loss, Says German Agency

07 May 2025

• By David Ridley

Germany’s Federal Institute for Risk Assessment says that there is "no evidence that people with androgenetic alopecia have special dietary needs or a special nutrient requirement.”