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Abbott's Plan For Similac ‘#1 Pediatrician Recommended’ Label Claim May Have To Wait

 
• By Eileen Francis

Abbott Nutrition has used ‘#1 Pediatrician Recommended Brands’ claim for Similac on social media and advertising to doctors and planned to add to labeling, but a disclosure doesn’t clarify the statement refers to a combination category and not the product alone, says National Advertising Division.

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Abbott Nutrition may have to reconsider a label claim, “#1 Pediatrician Recommended Brands,” it planned for its Similac infant formula.

The Abbott Laboratories Ltd business has used the claim on social media advertising and in directed advertising to health...

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