L’Oreal’s Mid-COVID Bet Pays Off With Q3 Return To Growth

 
• By Ryan Nelson

With many competitor programs on hold during the COVID crisis, L’Oreal dialed up its media investments and launched products over the summer that were postponed from the first quarter, resulting in a return to growth in the firm’s third quarter led by Professional Products and Active Cosmetics.

Risk versus value matrix with pushpins and blur effect. Concept of investment risk assessment.

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