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E.l.f. Has A Go At Twitch Crowd, Hitching Wagon To #Loserfruit

 
• By Ryan Nelson

The maker of prestige-inspired cosmetics at value prices follows its TikTok viral success by teaming with Kathleen Belsten, aka Loserfruit, the second most-followed female gamer on the Amazon-owned livestreaming platform Twitch.

E.l.f. Beauty, Inc. aims to reach new Gen Zs on the rising video-streaming platform Twitch via a partnership with one of its most-followed personalities.

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