Capsules and tablets remain the most popular delivery formats for vitamins, minerals and supplements in the US even as gummy products soar in popularity, according to a Natural Marketing Institute Inc. survey
Traditional But Trendy: Capsules And Tablets Lead VMS Delivery Formats Despite Gummy Growth
Natural Marketing Institute survey found capsules (42%) and tablets (41%) are most popular supplement formats followed by gummies (35%). Results presented during a Council for Responsible Nutrition webinar showed younger consumers are willing to try formats such as tinctures, oral sprays and tablets.
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