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Colgate Up Against Class Certification In Consumer Suit Over Optic White 'Deeply Whitens' Claims

 
• By Ryan Nelson

Colgate Optic White toothpaste users have been paying a premium for “false hope,” according to a consumer lawsuit seeking class certification in California federal court.

In June, California’s Central District will hear plaintiff’s class certification motion in a false advertising suit targeting “deeply whitens” claims on Colgate Optic White toothpastes.

Plaintiff Sharon Willis aims to represent consumers California-wide who purchased Optic White or Optic White Platinum toothpaste at a premium...

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