US Herbal Supplement Sales Pass $10Bn For First Time In 2020 As Consumers Hunt Immunity Health

 
• By Malcolm Spicer

Report by American Botanical Council from research by Nutrition Business Journal and SPINS shows sales of supplements with herbal and/or fungal ingredients increased a record 17.3% from 2019, the segment's first double-digit growth in at least 20 years.

Elderberry was the top-selling herbal supplement ingredient in US mainstream retail outlets in 2020, with $275.5m in sales up 150.3% from 2019, according to SPINS. • Source: American Botanical Council

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