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‘Dark Patterns’ Casting Shadow On E-commerce

 
• By Malcolm Spicer

Dark patterns, a “kind of a scary new phrase,” are “design choices that that manipulate users on a website into making choices that they wouldn't otherwise make,” says advertising law attorney Amy Ralph Mudge.

• Source: Alamy

Consumers don’t have to venture into the dark web to be exposed to potentially frightening online business practices. “Dark patterns” by some e-commerce operations also are “scary,” says advertising law attorney Amy Ralph Mudge.

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More from Policy & Regulation

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• By Malcolm Spicer

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• By Malcolm Spicer

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