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Influencer Biz Getting Dicier; Instagram Celeb, His Manager And Attorney Talk Shop

 
• By Ryan Nelson

Adam Waheed, an award-winning content creator with more than 17m social media followers, addresses challenges and legal risks that have escalated in recent years as influencer marketing opportunity has exploded in the US and abroad. He was joined at NAD 2021 by his manager, Leanne Perice of Made By All, and Andrew Borsen, partner at Borsen Law, LLC.

Social influencer concept. Media content to grab like from social audience. Vector Design.

The influencer marketing industry is expected to reach $13.8bn in 2021 after growing some 700% over the last five years, according to figures cited by T-Mobile USA, Inc.’s senior director of legal affairs Molly Malouf.

The COVID-19 pandemic has only accelerated influencer trends, she said, pointing to production challenges around traditional advertising shoots

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