Church & Dwight Co. Inc. expects to grow sales for the TheraBreath mouthwash brand 15% to $100m in 2022 and maintain high single- or double-digit-growth in 2023 by increasing package sizes, expanding inventory in stores and reaching additional markets.
The firm on 29 November announced plans to acquire TheraBreath for around $580m cash from Los Angeles-based Dr. Harold Katz LLC, which launched the brand in 1994