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C&D Expands Oral Care Portfolio, Acquires TheraBreath Mouthwash Brand In Latest Deal

 
• By Eileen Francis

Church & Dwight anticipates 15% growth for TheraBreath mouthwash brand in 2022 on larger sizes and wider distribution, especially outside US. It plans to acquire the firm for around $580m cash and close the deal before end of year

• Source: Alamy

Church & Dwight Co. Inc. expects to grow sales for the TheraBreath mouthwash brand 15% to $100m in 2022 and maintain high single- or double-digit-growth in 2023 by increasing package sizes, expanding inventory in stores and reaching additional markets.

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• By Eileen Francis

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L’Oréal USA has sold multi-cultural hair care brand Carol’s Daughter to an independent beauty entrepreneur with a ‘proven track record’ of acquiring and growing beauty brands, while it remains under the leadership of its founder and new President, Lisa Price.

Hungary’s Egis Picks Up Skin-Care Portfolio From Teva

 
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Alberto V05, Zest Among Iconic Brands Providing Platform For New Owner’s US Debut

 
• By Eileen Francis

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More from Business

NAD Under New Head Marcus Targets ‘AI Washing,’ Ads For Children

 
• By Eileen Francis

The National Advertising Division will pursue advertising that boasts the benefits of artificial intelligence before those benefits are actually achieved, says new NAD head Phyllis Hurwitz Marcus in an interview.

French Agency Proposes Effective EU Ban On CBD In Foods And Cosmetics

 
• By David Ridley

France's food safety regulator ANSES is proposing a reproductive toxicity category 1B classification for CBD under the EU's CLP regulation, which would mean an effective ban on CBD in cosmetics and foods. However, French hemp industry association UIVEC hopes that new evidence coming out of a European Commission review will put the issue to bed before it gets that far.

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• By Eileen Francis

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