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Groomed For Sustainable Growth, P&G Positions Shaving Brands To Provide Marketplace Edge

 
• By Malcolm Spicer

In first presentation at P&G’s helm, Jon Moeller says firm was groomed under his predecessor to grow revenues and income by developing line extensions for daily-use products offered at premium prices and by simplifying its operations for efficiency from executive suites to local distribution channels.

P&G's new CEO puts the firm's grooming product brands at the cutting edge of its current market share gains. • Source: Procter & Gamble

Jon Moeller’s first conference presentation as Procter & Gamble’s president and CEO came a day after a rival in the grooming product space announced it would acquire a direct-to-consumer razor brand P&G previously attempted to buy.

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