Germany's EVP and Vitafy Merge To Combine Online And Offline Expertise

22 Dec 2021

By joining forces with Vitafy – which offers sports nutrition, supplement and food products through its direct-to-consumer platforms – EVP hopes the enlarged group will become a leading player in the European consumer healthcare market.

E-commerce. Shopping cart with cardboard boxes on laptop. 3d — • Source: Shutterstock

Hamburg-based EVP Group – owner of OTC private label specialist Euro Vital Pharma GmbH – is merging with Munich’s Vitafy Brands in a deal backed by private equity firm Capiton AG. Financial details of the transaction were not disclosed.

By joining forces with Vitafy – which offers sports nutrition, supplement and food products through its direct-to-consumer (D2C) platforms –...