Lady Patch For Preventing Bladder Leaks Wins P&G Ventures Innovation Challenge

ParaPatch developed patch to commercialize a home remedy and was chosen from a record number of submissions in contest. It will receive $10,000 and opportunity to partner with P&G Ventures to continue development.

Procter & Gamble’s P&G Ventures early-stage startup studio named Lady Patch, a drug-free feminine patch to prevent bladder leaks and frequent urge to urinate, winner of its 2022 Innovation Challenge.

The product marketed by ParaPatch Inc., an El Segundo, CA, firm that Cindy Santa Cruz launched to commercialize a home...