L’Oréal Tackles Age-Old Problems With Home Hair Color, Spurred By Pandemic Demand

The French beauty giant plans to launch its Colorsonic at-home hair color device with oscillating nozzle in early 2023. L’Oreal showcased the product, along with a breakthrough hair color “reader” and custom mixing system for salon use, at the CES 2022 tech show in Las Vegas.

L’Oréal SA aims to clean up the at-home hair color experience with a device that mixes hair color and distributes it evening and cleanly to hair using an oscillating nozzle.

The French beauty giant showcased the Colorsonic product, launching in the US in early 2023, at the CES 2022 technology show in Las Vegas on 5-8 January, alongside an artificial

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Innovation & IP

Unilever Anti-Dandruff Range Responds To ‘Explosive’ Category Growth In China

 

British company Unilever PLC expands its Clear anti-dandruff collection with a five-product range that targets scalp concerns including oiliness, dandruff and sensitivity.

RoC Anti-Aging Study: Subjects Using Five-Product Regimen Claim Skin Looks 9.6 Years Younger

 

RoC launches RoC 35 Protocol, a five-product regimen backed by the brand’s largest clinical assessment yet, showing 200 subjects saw significant improvement in ‘key parameters’ of skin aging.

C&D Innovations For Acne Patches, Dry Shampoo, Gummies Will Drive 2025 Organic Sales

 

Church & Dwight Co. Inc. will launch a new body acne patch under its Hero Mighty Patch range, a light dry shampoo formula for Batiste and three new initiatives for vitafusion gummies, the firm reported during its Analyst Day 31 January.

L’Oréal/IBM Generative AI Partnership Will Accelerate Product Development, Sustainability

 

French beauty giant L’Oréal SA enters a partnership with New York-based technology company IBM for an industry first-of-its-kind AI foundation model to spur product development and reformulation and make strides in sustainability.

More from Beauty

Shiseido’s Key Priorities: Recover Drunk Elephant, Accelerate NARS Amid US Prestige Slowdown

 

Shiseido’s Drunk Elephant premium skin care range – acquired in 2019 – and its NARS brand dragged sales in the Americas region down almost 20% in the first quarter, the firm reported in a 12 May earnings presentation.

Beauty Firms Confused By State EPR Laws Have New Resource: EPR Academy

 

Beauty and personal care companies are struggling with compliance with state Extended Producer Responsibility laws, given the outstanding number of stakeholders that have still not registered products with Oregon’s EPR law, the first to go into effect.

IFF Offsets Tariffs’ Impact, But Discretionary Product Ingredients Face Risk

 

New York-based International Flavors & Fragrance, Inc. has shifted procurement to alternative supply sources and is balancing production across its global network in response to US tariffs, though company executives say ingredients for discretionary products face risk.