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P&G Widens Pricing Strategy To At Least 60% Of Products As Costs Soar

 
• By Eileen Francis

Procter & Gamble’s pricing strategy now impacts 10 of its US product categories, with action also being taken broadly in non-US markets. President and CEO Jon Moeller calls this pricing "at a different level" historically speaking, and warns there will be ‘bumps in the road." But P&G is confident in its long track record and raises full-year guidance accordingly.

Procter & Gamble is hiking product prices across the globe, targeting 60% to 70% of its total portfolio as it continues to battle commodity cost increases and never-before-seen volatility “across the geopolitical spectrum,” according to president and CEO Jon Moeller.

Moeller announced the expanded pricing strategy, which will implement mid-single-digit increases, during P&G’s earnings briefing on 19 January for its fiscal year 2022 second-quarter results

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