Beauty businesses that ignore a Prop 65 claimant’s notice of violation letter may face litigation but also may put relationships with Amazon and other retail partners in jeopardy, says Brendan Collins, an environmental attorney with law firm Ballard Spahr, LLP.
“If the plaintiff goes to the trouble of sending you a notice and sending you what is called a certificate of merit – which is required by the statute in order to assert a claim and attests to a good level of good faith investigation and some expert knowledge of the validity of the claim – the plaintiff is going to assume that they have