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Advertisers Using Browsing Data To Target Ads Warned To Be Sure Consumers Have Control

 
• By Hannah Daniel

BBB National Programs' Digital Advertising Accountability Program publishes compliance warning reminding businesses that consumers must have control over interest-based advertising, driven by data websites collect. For certain categories of sensitive information, websites should only use the information when consumers opt-in.

• Source: Shutterstock

An industry self-regulation group's digital advertising watchdog is reminding online businesses that consumers must actively consent to tracking of their sensitive data when used for interest-based advertising (IBA) as required by the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.

BBB National Program Inc.'s Digital Advertising Accountability Program (DAAP) on 21 June published a compliance warning letter online saying enforcement of this compliance warning will begin in 2023

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