Advertisers Using Browsing Data To Target Ads Warned To Be Sure Consumers Have Control

BBB National Programs' Digital Advertising Accountability Program publishes compliance warning reminding businesses that consumers must have control over interest-based advertising, driven by data websites collect. For certain categories of sensitive information, websites should only use the information when consumers opt-in.

• Source: Shutterstock

An industry self-regulation group's digital advertising watchdog is reminding online businesses that consumers must actively consent to tracking of their sensitive data when used for interest-based advertising (IBA) as required by the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.

BBB National Program Inc.'s Digital Advertising Accountability Program (DAAP) on 21 June published a compliance warning letter online saying...

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