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Dinosaur Among The Unicorns: L'Oreal Talks Beauty Tech Innovation At VivaTech 2022

 
• By Eileen Francis

L’Oreal Group’s CEO referred VivaTech 2022 attendees to Yves Saint Laurent Beauty Scent-Sation, an electroencephalography-based headset that reads consumers’ emotional responses to different scent families, as an example of the firm’s beauty tech innovation that is personalizing the consumer experience, matching consumers with products, and distinguishing L’Oreal as a … err … “T-unicorn.”

L’Oréal Group CEO Nicolas Hieronimus acknowledged at the Viva Technology 2022 conference in Paris that in “the world of the unicorns,” the century-old global beauty giant could be seen as a “big dinosaur.”

However, “a leader, even a 113-year-old leader, can invent the future,” he said at the 15-18 June event. “I’m convinced...

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