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J&J Pulls Plug On Talc Across Its Baby Powder Portfolio, Shifts To Cornstarch-Based Products

 
• By Malcolm Spicer

As it did when it halted sales in US and Canada in 2020, J&J’s latest announcement attributes its decision as coming from a “portfolio assessment” and stated it remains confident in using talc in baby powder and cosmetics.

J&J will transition to an all cornstarch-based baby powder portfolio and discontinue sales of talc-based Johnson’s Baby Powder globally in 2023. • Source: Shutterstock

Johnson & Johnson is ending production and sales of talc-containing baby powder globally, the firm announces two and a half years after halting sales in the US and Canada and 10 months after putting into bankruptcy the subsidiary it launched to manage talc injury claims.

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