The strength of Johnson & Johnson’s individual brands will likely blunt the impact of a new identity for the firm’s consumer division, with the move potentially going unnoticed by consumers when the iconic J&J logo is replaced next year, branding experts suggest.
Branding For J&J’s Kenvue Cements Consumer Division Separation
In advance of spinning off its consumer division in 2023, Johnson & Johnson has announced the new standalone company will be called Kenvue.
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