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Branding For J&J’s Kenvue Cements Consumer Division Separation

 
• By Lauren Nardella

In advance of spinning off its consumer division in 2023, Johnson & Johnson has announced the new standalone company will be called Kenvue.

Green billboard that says 'rebranding'
• Source: Alamy

The strength of Johnson & Johnson’s individual brands will likely blunt the impact of a new identity for the firm’s consumer division, with the move potentially going unnoticed by consumers when the iconic J&J logo is replaced next year, branding experts suggest.

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Unilever CEO’s Sudden Departure Has Investment Community Speculating

 
• By Eileen Francis

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Coty Establishes ‘Competitive Moat’ For Prestige Fragrance Against Upstarts, ‘Dupes’ – CEO

 
• By Eileen Francis

Coty Inc.’s ‘competitive moat’ against upstarts and ‘dupe” competition is a five-step strategy that includes investing in master perfumers over external suppliers and the use of ‘rare, exclusive’ ingredients in scents.

L’Oréal Heir Steps Down As Director After 28 Years; Plans to Hand Reins To Next Generation

 
• By Eileen Francis

L’Oréal Groupe announces company heir and 28-year Director Francoise Bettencourt Meyers plans to step down when her term expires at the end of the Annual General Meeting in April.

More from Business

NAD/CARU Review Of Beauty Firm’s Social Media Posts Shows Impact Of ‘Sephora Kids’ Trend

 
• By Eileen Francis

BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.

L’Oréal Sells ‘Pioneering’ Carol’s Daughter Hair Brand After 20-Year Ownership

 
• By Eileen Francis

L’Oréal USA has sold multi-cultural hair care brand Carol’s Daughter to an independent beauty entrepreneur with a ‘proven track record’ of acquiring and growing beauty brands, while it remains under the leadership of its founder and new President, Lisa Price.

Target Beauty’s In-Store Presentation, Digital Support Nearly Double Division’s Sales Since 2019

 
• By Eileen Francis

Target’s Beauty division was its strongest business unit in fiscal 2024, nearly doubling in six years to reach $13.2bn on strong in-store presentation and digital support, the retailer says.