In Second Review Of CeraVe ‘#1 Recommended’ Claim, L’Oreal’s Survey ‘Substantially More Reliable’

With new evidence providing “reasonable basis” for claim support, National Advertising Division reverses course on 2021 decision on J&J challenge of L’Oreal USA’s use of  "#1 recommended by dermatologist" claims.

• Source: Shutterstock

L’Oreal USA supported claims its CeraVe brand is the skin care brand most-recommended by dermatologists after convincing an industry self-regulation group to reopen an earlier review of the advertising and offering results from surveys more reliable than its previous study.

In a case report published on 19 October, the BBB National Programs Inc

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