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BBB Unit Loses Patience With Root Wellness, Refers Supplement Direct Seller To FTC

 
• By Lauren Nardella

In September 2021, the DSSRC recommended Root Wellness remove health claims made about dietary supplement products on its website and social media pages, including those of independent sales reps. After asking for evidence of progress in July, the Direct Selling Self-Regulatory Council is flagging the case to the Federal Trade Commission.

FTC building
• Source: Alamy

Brentwood, TN-based Root Wellness LLC has run out of time to comply with a request from the Direct Selling Self-Regulatory Council to remove certain health claims from its advertising and affiliates’ social media pages, resulting in a referral to the Federal Trade Commission.

In an 18 October release, the DSSRC, a division of BBB National Programs, said it referred Root Wellness following the direct seller’s lack of compliance with its recommendations, “as well as the company’s inability to

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