Beiersdorf White-Space Investments Bear Fruit In Drive To Strong 2022 Finish

In two years, prestige products, China and digital have gone from weak points in Beiersdorf’s business to leading sources of growth. After recording 11.7% organic sales in its Consumer business for the nine-month period ending 30 September, the firm is targeting 9%-10% growth in the division for the full year.

Nivea

Beiersdorf’s burgeoning presence in China, digital acceleration, and skin-care strength across prestige, mass and professional channels have the German firm on track to finish fiscal 2022 at pace.

The Hamburg, Germany-based firm now is projecting organic sales growth of 9%-10% in its Consumer business for the full year, after targeting growth at “the

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