CES 2023: Beauty Devices And Wellness Tools At ‘Most Influential Tech Event In The World’

The Consumer Technology Association’s 2023 ‘proving ground’ includes Innovation Award-winning devices from Amorepacific to personalize beauty, as well as L’Oreal’s HAPTA, the first handheld, ‘ultra-precise’ computerized makeup applicator for the 50 million people globally who live with limited fine motor skills. More from CES 2023 in Las Vegas.

Amorepacific Tonework
• Source: Amorepacific

L’Oreal SA unveils HAPTA, the first handheld, “ultra-precise” computerized makeup applicator targeted to the 50 million people globally who live with limited fine motor skills, at the Consumer Technology Association’s 2023 Consumer Electronics Show (CES) in Las Vegas 5-8 January. The device, which will pilot in a lipstick applicator for the Lancôme brand followed by additional makeup applications, contains a combination of built-in smart motion controls and customizable attachments that give users an improved range of motion – 360 degrees of rotation and 180 degrees of flexion, the cosmetics powerhouse says in a 3 January release. The technology was initially created by Alphabet Inc.’s Verily Life Sciences to stabilize and level utensils for eating. HAPTA contains a built-in battery and device charger to provide one-hour continuous use. “The future of beauty is inclusive. And this future will be made more accessible by technology,” said L’Oréal Groupe CEO Nicolas Hieronimus. (Also see "Dinosaur Among The Unicorns: L'Oreal Talks Beauty Tech Innovation At VivaTech 2022" - HBW Insight, 29 June, 2022.)

Separately, L’Oréal introduces Brow Magic, a handheld electronic brow makeup applicator that uses 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch printing resolution, to achieve...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Innovation & IP

Unilever Anti-Dandruff Range Responds To ‘Explosive’ Category Growth In China

 

British company Unilever PLC expands its Clear anti-dandruff collection with a five-product range that targets scalp concerns including oiliness, dandruff and sensitivity.

RoC Anti-Aging Study: Subjects Using Five-Product Regimen Claim Skin Looks 9.6 Years Younger

 

RoC launches RoC 35 Protocol, a five-product regimen backed by the brand’s largest clinical assessment yet, showing 200 subjects saw significant improvement in ‘key parameters’ of skin aging.

C&D Innovations For Acne Patches, Dry Shampoo, Gummies Will Drive 2025 Organic Sales

 

Church & Dwight Co. Inc. will launch a new body acne patch under its Hero Mighty Patch range, a light dry shampoo formula for Batiste and three new initiatives for vitafusion gummies, the firm reported during its Analyst Day 31 January.

L’Oréal/IBM Generative AI Partnership Will Accelerate Product Development, Sustainability

 

French beauty giant L’Oréal SA enters a partnership with New York-based technology company IBM for an industry first-of-its-kind AI foundation model to spur product development and reformulation and make strides in sustainability.

More from Beauty

J&J Plots Next Steps Following Third Failure To Resolve Talc Cases Through Bankruptcy

 
• By 

After a Texas judge denied a bankruptcy plan, Johnson & Johnson attorneys plan to focus on debunking what they see as dubious scientific claims in civil court.

Green Guides Update, FTC Enforcement In ‘Deregulatory’ Environment – BBB National Programs’ Engle During IBA Conference

 

The FTC’s Green Guides proposed update was expected by the end of the Biden Administration and there’s no indication it will be unveiled soon, says Mary Engle, BBB National Programs Exec VP, Policy. She also discussed the importance of industry self-regulation of artificial intelligence.

‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 

The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.