CES 2023: Beauty Devices And Wellness Tools At ‘Most Influential Tech Event In The World’

L’Oreal SA unveils HAPTA, the first handheld, “ultra-precise” computerized makeup applicator targeted to the 50 million people globally who live with limited fine motor skills, at the Consumer Technology Association’s 2023 Consumer Electronics Show (CES) in Las Vegas 5-8 January. The device, which will pilot in a lipstick applicator for the Lancôme brand followed by additional makeup applications, contains a combination of built-in smart motion controls and customizable attachments that give users an improved range of motion – 360 degrees of rotation and 180 degrees of flexion, the cosmetics powerhouse says in a 3 January release. The technology was initially created by Alphabet Inc.’s Verily Life Sciences to stabilize and level utensils for eating. HAPTA contains a built-in battery and device charger to provide one-hour continuous use. “The future of beauty is inclusive. And this future will be made more accessible by technology,” said L’Oréal Groupe CEO Nicolas Hieronimus. (Also see "Dinosaur Among The Unicorns: L'Oreal Talks Beauty Tech Innovation At VivaTech 2022" - HBW Insight, 29 June, 2022.)

Separately, L’Oréal introduces Brow Magic, a handheld electronic brow makeup applicator that uses 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch printing resolution, to achieve a professional-like eyebrow look at home. Developed with tech company Prinker Korea Inc., which specializes in printed, non-permanent tattoos, the device scans the user’s face to make recommendations for microblading, micro-shading or filling effects, L’Oréal says