Procter & Gamble Co. will continue taking pricing and reinvesting in its business and underlying strategies, viewing the current economic climate as a “bottom-line rough patch to grow through.”
P&G To Test ‘Benign Elasticity’ Seen In Q2 With More Pricing Planned
“A world in which all of the market growth is driven by pricing is obviously not sustainable,” CFO Andre Schulten acknowledged in P&G’s fiscal 2023 second-quarter earnings presentation. The firm remains focused on investing in its brands and driving household penetration while weathering economic headwinds and taking additional pricing in February.
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