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Sephora Asks NY Federal Court To Toss Out ‘Clean at Sephora’ False Advertising Suit

 
• By Eileen Francis

The beauty retailer moves to dismiss a putative class action targeting its ‘Clean at Sephora’ designation for products sold on its website, maintaining its program is a model of transparency. Allowing the case to move forward would “leave no word safe from linguistic manipulation,” Sephora says.

Sephora USA Inc. is asking New York’s Northern District to dismiss a consumer fraud lawsuit concerning its “Clean at Sephora” designation, arguing the case relies on “linguistic manipulation” of the phrase when in reality the retailer clearly and prominently explains its meaning to consumers.

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