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Private Equity Firm Yellow Wood Plans Refresh For Suave Beauty, Hair Products In US, Canada

 
• By Eileen Francis

Suave hair and beauty brand getting new home in US and Canada at private equity firm Yellow Wood Partners, which plans to grow line through innovation, marketing and distribution. Unilever maintains ownership in other regions.

• Source: Shutterstock

Yellow Wood Partners LLC will invest in development of the Suave hair and beauty line, unlike current owner Unilever PLC, and sees its planned acquisition of US and Canadian rights to the brand as a platform to add more beauty products to its portfolio.

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