P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing

 
• By Malcolm Spicer

Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.

P&G's Crest Kids Color Changing line includes toothpaste and Oral-B Kids manual, battery power and electric toothbrushes. • Source: P&G

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