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P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing

 
• By Malcolm Spicer

Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.

P&G's Crest Kids Color Changing line includes toothpaste and Oral-B Kids manual, battery power and electric toothbrushes. • Source: P&G

The US children’s toothpaste market replete with flavors from vanilla to chocolate and from marshmallow to watermelon features another differentiating feature with the launch of Crest Kids Color Changing.

Procter & Gamble on 15 March announced that with the Crest Kids bubblegum-flavored line extension it’s “harnessing the magic...

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P&G’s Crest Gum Detoxify Ad Claims Rinsed Clean In NAD Review On GuruNanda Challenge

 
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P&G provided sufficient support for all challenged claims, including the “Gum Detoxify” brand used on the product label and in advertising on the website and in magazine detail pages.

German Associations Call For EU Green Claims Directive Trilogue Suspension

 
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Primatene Mist Sales Flat As Amphastar Plans Production Expansion To Support Pipeline

 
• By Malcolm Spicer

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Over The Counter: Turning Global Ambition Into Local Reality, With Haleon’s Jo Cooper

 
• By David Ridley

HBW Insight speaks to Haleon's UK & Ireland general manager Jo Cooper about how she plans to translate the firm's ambitious global growth strategy to a local context.