E.l.f. Beauty, Inc. aims to grow consumer awareness and distribution of Naturium skin care, which launched in 2019 and has recorded more than 80% growth on a compound annual growth rate over the last two years, following an acquisition expected to close in late September.
Announced on 29 August, e.l.f. has signed a definitive agreement to acquire Naturium from Los Angeles, CA-based brand incubator, The Center, for $355m. The transaction will double e.l.f