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MacuHealth Asserts ‘Rigorous Process’ In Research Supporting Claims, But No Bill Of Health From NAD

SBLA Beauty Doesn’t Answer NAD Request For Eye Lift Claims Support

 
• By Malcolm Spicer

“MacuHealth believes challenged claims are thoroughly supported by the multitude of peer reviewed, published scientific studies” but NAD review on Vision Elements challenge finds firm’s research doesn’t support its claims.

• Source: Shutterstock

MacuHealth LP saw fit to stop using more than 60 ad claims for its vision health and other supplements a competitor challenged but doesn’t see eye-to-eye with an industry self-regulation group saying research the firm provided doesn’t support the smaller number of claims it continued using.

“MacuHealth believes that the challenged claims are thoroughly supported by the multitude of peer reviewed, published scientific studies” discussed...

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