“MacuHealth believes challenged claims are thoroughly supported by the multitude of peer reviewed, published scientific studies” but NAD review on Vision Elements challenge finds firm’s research doesn’t support its claims.
MacuHealth LP saw fit to stop using more than 60 ad claims for its vision health and other supplements a competitor challenged but doesn’t see eye-to-eye with an industry self-regulation group saying research the firm provided doesn’t support the smaller number of claims it continued using.
“MacuHealth believes that the challenged claims are thoroughly supported by the multitude of peer reviewed, published scientific studies” discussed...
NAD reports the populations of six of seven RCTs Olly referenced as evidence were key in substantiating claims for Lovin’ Libido ashwagandha supplement challenged by Bayer. Supplement industry, though, is challenging the FTC’s RCT standard for claims support.
Eyelids have the "thinnest, most sensitive skin on the body" and are "highly prone to dehydration," which is why Scope has launched new Optase Life Sensitive Eye Daily Renewal Cream.
NAD and NARB track their decisions on support for ad claims with Federal Trade Commission policies, including the requirement of RCTs to support health claims for supplements, a standard the industry argues is required for drug claims and shouldn’t be applied for dietary ingredients.
Swedish producer of antioxidant astaxanthin AstaReal has expanded its product offering with cardiovascular health focused-brand Kyolic.
Designed to help moisturize the body’s mucous membranes, the Membralife supplement is now available in Sweden. The launch comes with AstaReal now under new management following the appointment of Daniel Flodqvist as CEO.
Curaleaf appoints president, marketing, digital, and brand leads; Lemon Perfect adds marketing, strategy chiefs; Nature Made, HelloFresh stir up ‘Gut Friendly’ recipes; and Thrive serves promotions for USA Pickleball.
A round-up of the latest people moves: Kenvue names APAC president; EFSA nominates executive director; Food Supplements Europe elects board.
