Plaintiffs’ Bar Emboldened As Long As This ‘Amorphous Term’ Persists In Personal-Care Marketing

Beauty and personal-care brands and retailers face an emboldened plaintiffs’ bar challenging “clean” product claims, and that momentum could pick up under MoCRA. But industry is getting “a little bit more aggressive in pushing back,” says Duane Morris attorney Kelly Bonner.

• Source: Shutterstock

Increased transparency around product formulations and adverse event reports under updated US cosmetics regulations could fuel lawsuits targeting companies for “clean” claims on beauty and personal-care products.

Already, two of the biggest retailers of cosmetic products – Sephora USA, Inc

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Legal

More from Policy & Regulation