Unilever prevails in its case against Jukebox soap maker Dr. Squatch, which claims it markets “really, real soap” made through the cold process saponification method, whereas most other purported soaps are synthetic detergents. The National Advertising Review Board panel has upheld the National Advertising Division’s decision finding such claims misleading even if technically true.
Dr. Squatch LLC says it will stop referring to products that compete with its Jukebox soaps as “synthetic detergents” after a National Advertising Review Board panel agreed with challenger Unilever PLC that such claims are falsely disparaging.
It is true that the Food and Drug Administration defines soap as a product intended for skin cleansing that relies...
As firms in OTC drug, dietary supplement and personal care/beauty sectors reported results for January-March period after Trump announced reciprocal tariffs, they buckled up for more changes in the president’s thinking likely to affect consumer spending as well as their costs.
Retailer Ulta Beauty, Inc. reports net sales in the fiscal first quarter beat consensus estimates, rising 4.5% to $2.85bn, as the company sees benefits of its recently announced ‘Beauty Unleashed’ initiative.
E.l.f. Beauty, Inc. has agreed to acquire celebrity and model Hailey Bieber’s rhode lifestyle beauty brand for $1bn, the firm reported during a 28 May fiscal fourth quarter earnings call, during which it also announced plans to raise product prices to ‘partially’ mitigate the impact of tariffs.
