NAD’s Laura Brett Looks At 2024: ‘Clean Beauty,’ Influencers, Health Claims, Dark Patterns And AI

Brett discusses the BBB National Programs division’s plans for beauty and wellness activities in the new year, the ongoing challenge of getting influencers and brands to disclose material relationships, the FTC’s Health Products Compliance Guidance, and more in a 28 November interview with HBW Insight.

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In a 7 November webinar on responsible marketing to teens, Laura Brett, vice president for the National Advertising Division of BBB National Programs, harked back to the early 1970s, the rise of consumerism and the birth of the NAD in response to growing recognition of advertising’s power over consumers.

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