A wellness and personal care products marketer shouldn’t sleep on the ad claims it continues using for its melatonin-containing topicals after pulling a majority of the other sleep benefit claims Procter & Gamble challenged in an industry self-regulation review.
BBB National Programs Inc.’s National Advertising Division on 6 December that PDC Brands declined to provide support for nine challenged label and marketing claims for its Dr. Teal’s line of balms, lotions, oils, soaps, sprays and other topicals, in different formulations for children and adults
Read the full article – start your free trial today!
Join thousands of industry professionals who rely on HBW Insight for daily insights
- Start your 7-day free trial
- Explore trusted news, analysis, and insights
- Access comprehensive global coverage
- Enjoy instant access – no credit card required
Already a subscriber?