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Church & Dwight Cuts ‘Power’ Brands To Seven While Reporting, Forecasting Bigger Results

 
• By Malcolm Spicer

Health, personal and household care product marketer says raising its annual guidance model from 3% organic growth to 4% driven by expectations for international sales growth, a return to volume-driven sales growth and outlook for Hero and TheraBreath brands.

• Source: Shutterstock

Church & Dwight Co. Inc. has lost some confidence in half the brands in its “power” group but it’s raising its “evergreen” forecast on the strength of the other seven, including its lines which have been losing market share in the growing gummy vitamin category.

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