The Federal Trade Commission will hear criticism that it’s doing both not enough and too little in a proposed rule to reduce advertisers’ guesswork over whether consumer product reviews during an online meeting on 13 February.
FTC Gives Stage To Critics And Champions Of Online Consumer Product Reviews, Testimonials
Speakers scheduled for hearing are Fake Review Watch, which says it’s “dedicated to exposing the massive corruption of online consumer review platforms”; University of California-Davis researchers who found widespread fraud; and Interactive Advertising Bureau, which says its members account for 86% of online advertising expenditures in the US.
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