Now more than ever consumers are paying attention to their health and wellness and in the last year the Federal Trade Commission has proven it is paying attention too. The FTC’s focus is on advertisers touting the benefits and unique health-related features of their products.
Take Care With ‘Health Lite’ Claims
Some advertisers try to avoid scrutiny of regulators and the National Advertising Division when making health-related claims by making a claim “softer.” Annie Ugurlayan, NAD’s assistant director, offers advice on assuring substantiation and a health claim match.
