‘Clean At Sephora’ Suit Fails Reasonable Consumer Test; Case Dismissed

Plaintiff Lindsay Finster may file an amended complaint by 29 March

Sephora successfully dismissed a putative class action in New York’s Northern District on 15 March, as the judge was not convinced by the plaintiff that a reasonable consumer would read “Clean at Sephora” as meaning “no synthetic or harmful ingredients whatsoever.”

Sephora
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“Clean beauty” stakeholders will be reassured by a New York federal court’s dismissal on 15 March of a consumer class action complaint targeting the retailer’s “Clean at Sephora” claims.

“Making all reasonable inferences in [plaintiff’s] favor she has not plausibly alleged that Sephora materially mislead consumers when it marketed...

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