Ulta: Beauty Category Slowdown ‘A Bit Earlier And A Bit Bigger Than We Thought’

Ulta Beauty CEO Dave Kimbell said during a 3 April presentation at the J.P. Morgan Retail Roundup conference that consumer pullback in spending is impacting beauty sooner and more dramatically than expected. The firm’s stock price tumbled 15% on the news.

• Source: Shutterstock

Ulta Beauty, Inc. is seeing a broad-based category slowdown in beauty the first two months into its fiscal year that is bigger than anticipated, impacting the company’s projected fiscal first-quarter sales comps as consumers pull back on spending and competition increases.

“We came into the year and we talked about this on our call a few weeks ago, expecting the category...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Retail

TikTok Shop More Popular For Beauty Than Online Sephora, Shein – Survey

 

Social platforms like TikTok Shop have “completely reshaped product discovery, creating a new shopping paradigm” for beauty and taking share from traditional beauty retailers, according to retail brand experience agency ChangeUp, Inc.

‘Ulta Beauty In Target’ Paused As Partners Evaluate Work, Improve Upon Efficiencies – New CEO

 

The expansion of Ulta Beauty in Target stores are paused for now as Ulta Beauty Inc. and Target Corp. “lean into” the 610 stores already established and consider how to drive efficiencies and leverage learnings, says new President and CEO Kecia Steelman.

Target Beauty’s In-Store Presentation, Digital Support Nearly Double Division’s Sales Since 2019

 

Target’s Beauty division was its strongest business unit in fiscal 2024, nearly doubling in six years to reach $13.2bn on strong in-store presentation and digital support, the retailer says.

K-Beauty ‘Renaissance’ Sparked By Growth On US Amazon Platform

 

K-beauty (Korean beauty)’s success in US e-commerce in 2024 was independent of overall US market beauty growth, surging 63% year-over-year on average, according to Samsung Securities.

More from Business

EU Green Claims Directive: Commission Says It ‘Has Not Withdrawn’ From Negotiations

 
• By 

What's going on with the EU Green Claims Directive? HBW Insight speaks to the European Commission, Parliament and Council to find out why trilogue negotiations seem to have stalled.

Oral Care Marketer’s Claims Not Supported By Weight-of-Evidence, Holistic Approach – NARB

 

Essor Group, Inc., marketer of Boka toothpastes and mouthwash, failed to convince the National Advertising Review Board that a weight-of-the-evidence or holistic approach could support claims its products could ‘remineralize’ teeth.

Dr. Squatch Discontinues TikTok Affiliate Ads After P&G Challenges Sufficiency Of Disclosures - NAD

 

Dr. Squatch men’s personal care brand discontinued ads as part of its TikTok Shop Affiliate program that competitor P&G argued did not reflect the prizes and awards it provided affiliates, according to NAD.