Coty’s Social Media Investments Have CoverGirl, Rimmel On More Lips, Minds And Receipts

On the wings of innovation and a new host of influencers, Coty says CoverGirl ranked number three in the US in earned media value among its peer set in the third quarter ended 31 March, versus sixth in the same period last year. CEO Sue Nabi had more to say about the firm’s social media “step-changing” in her remarks on Q3 results.