Neutrogena Enters ‘Pre-Aging’ Skin, Pushes Collagen Bank To Gen Z

Kenvue Inc. is formally introducing Neutrogena Collagen Bank, its awaited foray into the “pre-aging” category, targeting the micro-peptide technology to Gen Z consumers who want to get a jump on fighting the signs of aging.

The two-product line “harnesses the power of a patented micro-peptide technology two times smaller than the leading anti-aging peptides on the market to penetrate more than 10 layers under the surface of the skin,” Kenvue says in a 15 August release