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Beauty Roundup: TikTok’s CeraVe Moisturizer Craze; IFF CFO Replacement; Sephora Unveils Eight Brands In Incubator Program

 
• By Eileen Francis

L’Oréal SA’s CeraVe Daily Moisturizing Lotion was the most popular of 600 top-selling Amazon brands across 24 countries in 2024, according to market research firm Omnisend. Separately, IFF names new CEO, Ulta reports fiscal third quarter sales and Sephora unveils eight BIPOC brands for its incubator program.

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CeraVe Daily Moisturizing Lotion was the most popular of 600 top-selling Amazon products (across 24 categories) for the TikTok community in 2024, London-based market research firm Omnisend announces 12 December. “Researchers checked how much attention each product got on TikTok by counting videos, views and the followers of the channels featuring them,” it said. That data was compiled into an “Influencer Index” to rank TikTok’s impact by category. Categories included beauty and personal care, arts and crafts, office products, food and household goods. For the CeraVe product, marketed by L’Oréal SA, dermatologist Dr. Shah (@dermdoctor) “has turned this trusted lotion into a viral sensation, sharing ‘how-to’ tips and transformation reviews that highlight its lightweight, hydrating formula,” Omnisend says. CeraVe is a major brand for L’Oréal’s dermatological business, though the brand dragged on US sales of the segment in the third quarter due to lack of innovation, the French firm reported in October. However, the firm is launching two new CeraVe products which should provide a lift to the division, which saw sales inch up 0.8% like-for-like to €1.59bn ($1.67bn) for the three-month period.

International Flavors & Fragrances, Inc. announces that Michael DeVeau, who currently serves as senior VP, corporate finance and investor relations, is appointed executive VP and CFO, effective 1 January. In...

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J&J Plots Next Steps Following Third Failure To Resolve Talc Cases Through Bankruptcy

 
• By Lauren Nardella

After a Texas judge denied a bankruptcy plan, Johnson & Johnson attorneys plan to focus on debunking what they see as dubious scientific claims in civil court.

Green Guides Update, FTC Enforcement In ‘Deregulatory’ Environment – BBB National Programs’ Engle During IBA Conference

 
• By Eileen Francis

The FTC’s Green Guides proposed update was expected by the end of the Biden Administration and there’s no indication it will be unveiled soon, says Mary Engle, BBB National Programs Exec VP, Policy. She also discussed the importance of industry self-regulation of artificial intelligence.

‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 
• By Eileen Francis

The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.

Beauty Industry Not Taking Advantage Of CBP’s Duty Drawback – IBA Conference

 
• By Eileen Francis

US Customs and Border Protection’s program allowing companies to recoup fees for imported goods that were destroyed or exported is applicable in the case of most of President Trump’s reciprocal tariffs. However, most cosmetic companies don’t make use of it.

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Proponent For Age-Restricting Diet Supplement Sales Adds ‘Health Inequities’ To Argument

 
• By Malcolm Spicer

Result of firms marketing weight loss products to Black and Latino girls and to lower-income households is to “worsen health inequities by gender, race, ethnicity and income,” says Harvard researcher Bryn Austin, director of Strategic Training Initiative for the Prevention of Eating Disorders.

US FDA Expert Panel Paints Bleak Picture For Future Of Talc In Cosmetics

 
• By Eileen Francis

The US FDA’s 20 May expert panel on talc discussed science behind the potential carcinogenicity of the cosmetic, food and drug ingredient, the importance of ‘good science’ in evaluating the substance and the need to find alternatives in each industry.

Self-Care Must Be Central To NHS Reform, Says UK Industry And Pharmacy Alliance

 
• By David Ridley

Ahead of a soon to be released 10-Year Health Plan for the English NHS, an alliance including PAGB calls for self-care to be “clearly recognised and supported through concrete policies that reflect its vital role in achieving the plan’s goals.”