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Beiersdorf Repositioning In China Will Get Boost From Thiamidol Launch

 
• By Eileen Francis

Beiersdorf AG hit some initial bumps with a repositioning of its business in China, but the firm is optimistic about the rollout of Thiamidol Skin Care In 2026.

Beiersdorf
• Source: Shutterstock

Beiersdorf AG is pursuing a “bold” repositioning of its business in China, shifting its focus from less strategic and price-sensitive personal care categories to premium products, including a rollout of its successful Thiamidol skin care in the country in 2026, according to CEO Vincent Warnery.

“This follows the official approval of our patented ingredient Thiamidol in China last year – a major milestone for Beiersdorf. It is only the second hyperpigmentation ingredient to receive such...

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• By David Ridley

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