The Procter & Gamble Co.’s antiperspirants/deodorants business represents a “pocket of strength” in its North American beauty business as skin care sales slipped double digits in the region in the fiscal second quarter due in part to a shift in skin benefit trends, according to company executives.
P&G North America: ‘Whole Body’ Deodorants Freshen Beauty Segment As Skin Care Slides
Cincinnati-based P&G reports its antiperspirants/deodorants business is a ‘pocket of strength,’ growing 11% in the US in the fiscal second quarter and helping lift overall beauty sales as skin care stumbles.
