The Procter & Gamble Company’s Beauty business continued to struggle in China in the firm’s fiscal 2025 first quarter, but performance in North America remained solid, mitigating fears of a broad-based consumer spending slowdown.
P&G Upholds Full-Year Growth Target: ‘No Indications That The Consumer Is Not With Us’
While Beauty was the poorest performer among P&G’s five business units in the fiscal 2025 first quarter, the decline mostly reflects a 20% organic sales drop in skin care due to ongoing struggles in China. Beauty in North America grew 8% and in Europe 6%, the firm reported in an 18 October earnings report, reaffirming its full-year outlook for all-in sales growth in the range of 2%-4%.
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